We Are Family had a below average start to its first Friday, this was probably due to fact that the film had seen a partial Thursday release which was a holiday and collections tend to fall after holidays.
Also the first few shows on Friday are mainly dominated by the youth which is not the target audience for We Are Family.
The film may have better collections in the evening with Saturday and Sunday being very important for its long term theatrical business. The reports are mixed with certain segments of the audience liking and others not.
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